Search Engine Marketing (SEM)
Search engine marketing refers to advertising on the result pages of the various search engines. This approach is used to either complement the organic results that you have achieved through search engine optimisation, or is used instead of organic results.
It's possible that your keywords are too competitive to get into the top rankings, or that your site is new and there is a delay in having your site show up in the organic results. In that situation, search engine marketing allows your website to gain immediate exposure.
Google AdWords
Optimum Results is run by Simon Hardie. He is a Google AdWords Qualified Individual and also holds the Google Analytics Individual Qualification.
Google AdWords can offer immediate results with a limited budget. It is an ideal framework with which to test the impact of search engine marketing for your business.
I can provide the following Google AdWords campaign management services.
Campaign Development
This includes discussing the advertising brief with the client, developing initial keyword lists and writing ad copy.
Campaign Management
This includes reviewing the campaign on a regular basis. Specific tasks include identifying negative keywords, testing ad variations, competitor review, refining campaign keywords and reporting back to the client.
Other paid search options exist outside the Google network if required.