Permission based email campaigns
Permission marketing involves emailing messages, newsletters and special offers to a base of subscribers who have given permission to your company to send them such communications.
This may comprise an existing database of users and email addresses, a new database, or a purchased list of email addresses.
Building your own permission-based list of users is hard work. It requires new content and diligence over the long term. There are no instantaneous results but if you are committed to the long-term success of your website, then this form of internet marketing is an ideal way to communicate and connect with your website audience.
You can use your user subscription base to provide advice of specials and upcoming deals. However, if you are also building a search engine optimisation programme, you may well be developing new and fresh content. Emailing your database is the perfect way of communicating these changes. The new content will help your search engine rankings and the email campaign will help reinforce your brand.