Google Analytics Reporting
With any internet marketing programme, it is recommended that you implement tracking and reporting in order to understand the return on your investment.
I recommend using Google Analytics which is free and relatively inexpensive to implement.
The Google Analytics reporting programme offers a myriad of reporting options. The simplicity of using the software belies the difficulty in using the data to identify the information which is actually useful.
In addition, to standard Google AdWords reporting, Optimum Results conducts a monthly review and provides a report on website activity and any recommendations for improvement.
I hold the Google Analytics Individual Qualification.